Facial attractiveness is associated with regular facial features, harmony between the nose, chin and malar eminence (or cheek bone), and pronounced convexity and concavity in the facial profile (or the cheek bone curve).
Aesthetic judgements of facial shape and profile are generally consistent across different racial and ethnic groups, and a prominent cheek bone is universally regarded as a hallmark of female beauty. In keeping with this observation, improving cheek bone projection is one of the most frequently performed cometic procedures.
Flattening or depression of the cheek bone can be due to disease, trauma or congenital deformity but it occurs with age as the bone and skeletal fat is progressively resorbed.
Those who benefit from cheek augmentation include people in their late thirties with flattening of the cheek, younger patients who want more pronounced cheek boned, women in their 40s who are contemplating a face lift but not quite ready yet or post facelift patients who need more volume.
There is now available a new product that is used to replace volume in the cheeks and chin, thereby creating a more sculpted facial contour. A more natural, youthful look than the tell signs of surgery is plump and hydrated skin, which can only be achieved by adding volume. The great advantage is that this procedure is performed via a small needle into the cheek under a dental block, the whole procedure taking about half and hour with very few risks and results that last up to 12 months. There may be some localised bruising and swelling 48 hrs following the procedure. These side effects are temporary and usually disappear after 48 hrs.
It is the complete solution for those wishing to hold back the years and revitalise their looks subtly and naturally.